About 2017-12-12T23:23:59+00:00

Our Mission

Make the complex simple. Lets face it, your products and solutions are complex, and it can be challenging to bring those innovations to life. Our goal is to help forward thinking partners simplify concepts using visualization and emerging technologies, like VR, to design intelligent sales and marketing tools that educate customers, facilitate understanding, and enable favorable purchase decisions.

The Team

Optera has over 17 years average professional experience with backgrounds ranging from sales enablement and marketing, to instructional design, clinical animation, game development, and education. Our industry experience in healthcare, medical device, pharma, and technology provides insight and expertise other partners can’t.


President & Founder

The director, visionary and ultimate Colorado outdoorsman. Cole has extensive experience in market strategy and customer insight, including 20 years of practical, hands-on experience in developing and executing core marketing and sales programs. Cole is a recognized industry leader in the design and execution of integrated value selling and thought leadership programs. Prior to founding the Optera Group in 2005, Cole played key market strategy and development roles within leading technology companies, including StorageTek, Sun Microsystems, Qwest Communications and SpectraLink.


VP Strategic Accounts

The consummate professional, strategist and wine aficionado. Jennifer is a global marketing professional with extensive medical device experience. She has a proven track record of market development, global product launches, and executing sales driven marketing programs. Jennifer has experience in market strategy, cross-functional team leadership, competitive analysis, FDA management, downstream execution and upstream strategy development. Prior to joining the Optera Group, Jennifer played key market strategy and development roles for global medical device organizations including Covidien Surgical Solutions, Covidien Respiratory and Monitoring, and Gambro Renal Products.


VP Creative Operations

The problem solver, risk-taker and resident fitness buff. Chris is an advertising professional with experience in B2C and B2B marketing. Chris has helped plan and execute campaigns and digital technology projects for some of the largest brands in the world including Cisco, JCPenney, Lexus, Microsoft and Team USA. More recently she has run qualitative research, prototype development, and user testing projects to help partners uncover new programs and technology tactics. Chris currently oversees production and design services, and ensures Optera’s aesthetic deliverables are always being elevated. Prior to joining the Optera Group, Chris held senior client services roles at Crispin, Porter & Bogusky, Evolution Bureau, Texture Media and The1stMovement.


Director of Technology

The engineer, mentor and global traveler. Julien is a technical director with extensive experience in simulations and data visualization, along with VR, video games, web services, and more. When he’s not working, Julien teaches software development and runs a number of industry groups. Prior to joining the Optera Group, Julien worked on projects with medical, architectural, science, military, and education applications. He has done work with groups as diverse as NASA, the Sacramento Kings, Suzuki, and the National Geospatial Intelligence Agency.


Senior Instructional Designer

The brainiac, smooth operator and most likely to run away with the railroad. John is an instructional designer with over 20 years of experience in adult education. He has specialized in education and training in the medical industry. Prior to joining the Optera Group, John built a strong reputation designing hundreds of continuing education seminars for physicians. AMN Healthcare asked him to join their team to spearhead their live and web-based online training efforts for nurses and pharmacists. As Director of Education at MEDamorphis, LLC John designed training for professional medical societies, medical schools and medical device manufacturers. He has designed medical device training and education for a wide variety of audiences, including physicians, nursing staffs, technicians, and patients. John has also had first-hand experience with teaching, having previously taught History at the University of Colorado at Boulder.


Senior Animator

The creator, sick animator and motorcycle lover. A premier animator & illustrator, Randy’s expertise is in 3D medical animations, but he also designs and creates illustrations, 3D prints and print-based collateral. Randy has been a medical animator and illustrator for over 25 years. He has held positions as Senior. Animator and Creative Director for eLearning companies servicing Fortune 500 clients. In 2011, he became Principal at MEDamorphis, LLC designing 3D animations and simulations for many in the medical device community. His work has supported countless eLearning courses used by physicians, sales representatives and medical schools. He has developed in Unity 3D and zSpace among other applications, creating some of the earliest 3D mobile simulations in medical device training.


Integrated Producer

The driver, doer of all the things and definitely best dressed. Chantel is an agency trained integrated producer specializing in operational efficiencies and time/resource management. Chantel has produced national campaigns, and managed print, video and photo shoots, interactive, tradeshow, and VR projects. Chantel is well versed in project managment programs such as Asana, BaseCamp, Jira, and SmartSheets to keep our team on task and on budget. Before joining Optera, Chantel worked with B2B & B2C clients such as Banner Health (MD Anderson), DCP Midstream, DINGO, DISH Network, and Johns Manville.


Software Engineer

The gamer, master coder and nicest person you’ll ever meet. Akmal is a software engineer focused on the development of VR and interactive experiences. Akmal is experienced in development using Unity, C#, and Java. Prior to joining the Optera Group, Akmal worked as a teaching assistant and web developer at the University of Colorado, Boulder. He primarily worked on projects that utilized sensors, such as lasers, ultrasound and electrocardiogram. He is experienced in working with Unity 3D to design and develop Augmented and Virtual Reality applications.


Office Manager

Finance muscle, caretaker and killer tennis player. Nathalie Smiens has over 18 years of business and accounting management experience and is responsible for all accounting, payroll and office management for Optera.


Jr. Software Developer

Web guru, gamer and most likely to make you laugh. Tony is a microbiologist turned programmer, trained in C# and Javascript from a boot camp course taught by our Director of Technology, Julien Lynge. Along with working in VR and Unity 3D, Tony’s become our resident web developer and backend specialist. Prior to joining Optera, Tony worked as a lab technician in a Biology teaching lab at OCC, handling preparation and safety protocols for the various courses. In his free time, Tony indulges in game design philosophy and developing his own games as a hobby.

Our Clients

Let’s Get Started

Whether you have a project in mind, don’t know where to start, or want an AR VR demo, Optera is here to help.